This post is part of my series Six Figure Offers Simplified on The Spiritually Ambitious Substack, click here to subscribe.
When you’re just starting your business, it can feel like everything is a priority.
You’re trying to build a website, post on social media, set up systems, create offers… it’s a lot. And the online space is loud.
Everyone is selling to you with urgency. Every expert insists their strategy is the thing you need right now.
But not everything can be a priority.
In fact, the word “priority” was never even meant to be plural. Truthfully for over 500 years- the word priority was singular. You had ONE priority. One thing that matteretd the most.
It’s only since the rise of the industrial revolution in the late 1800s, early 1900s that the word became plural. Suddenly, we were expected to have multiple priorities. Multiple ONE things at once.
Which doesn’t even make sense. But when everything is a priority, nothing is truly a priority. Our to-do list becomes a series of urgent tasks we feel stress to complete.
And I’m not about that life. As I tell my clients, your to-do list gets to be a happy place. It’s not a chaotic brain dump of every task that ever needs to get done, it’s a curated place of priority.
Let’s bring back the singular on that shall we.
So since not everything can be a priority, let’s talk about what truly is.
When you are first starting out in business, the best place to focus your limited time and energy…
👉 Creating long-form content.
- Before you go out and get certified
- Before you know what you’re selling.
- Before you even know exactly what business you are going to create.
- Before you even think about leaving your day job.
Long-form content is the first move to make when you are starting a business. Creating long form content is the runway that allows everything else in your business to take off. It’s the foundation of your confidence, credibility, and client flow — and it builds you from the inside out.
In this post I’m sharing why long form content would be the first thing I focus on if I was starting my business all over again.
By the end of this post, you’ll know:
→ How creating long-form content builds expertisefrom the inside out. Which means it’s a FREE way to overcome impostor syndrome AND become known as a thought leader… that is the biggest win-win I’ve ever heard of.
→ How to break free from the content creation hamster wheel and start building a body of work that’s not reliant on a fickle algorothim
→ What I started doing that made sales calls feel like easy, aligned conversations — instead of pressure-filled pitches.
→ Which platform you should choose based on your most natural form of expression and creative flow.
If you want to learn the 3 other high leverage tasks to focus on when starting your business, grab the Clinician to Coach Playbook >> https://coachchels.mysamcart.com/playbook/
Build expertise from the inside out
If you’ve worried that you aren’t “expert enough” to teach something or help people with something yet… you are not alone.
Most of us come from traditional paths — medicine, academia, corporate — where we rely on external bodies to grant us authority.
We are used to collecting degrees and certifications to make us feel good enough.
We need someone else to give us permission- before we feel allowed to proceed.
But as an entrepreneur- no one is going to tell you that you are “ready”. No one is going to give you permission to start your business, or grant you the authority to speak on your topic area.
You just have to start and build your expertise along the way.
And creating long form content is one of the BEST ways to become an expert- both internally and externally.
In medicine, we learned see one, do one, teach one.
I’d watch someone do a pap smear.
Then with my hands shaking, I’d take the speculum and do one.
Then after a few weeks, I would have the confidence and skills to teach the next students coming on the rotation how to it’s done.
See one. Do one. Teach one. It’s the best way to learn.
But perfectionism says:
learn one, learn one, learn one » still not ready yet » learn one, learn one learn one.
Creating long-form content helps interrupt that pattern.
Every time you write, record, or film something that articulates your perspective, you’re forced to wrestle with your ideas — to wrap your brain around them, find language for them, test them, and integrate them.
That process is a form of mastery. It’s cultivating thought leadership.
When I first started my coaching business, I didn’t know how to “teach.” I didn’t think I had any expertise or processes to share.
But I challenged myself to start creating anyways. It was through sitting down to outline a podcast episode or type up a blog post that I learned how to connect my divergent thoughts with my lived experiences and integrate all of it into my theoretical knowledge.
I learned how to synthesize, articulate and teach. Creating long form content every single week turned me into a thought leader.
Stop telling yourself that you’re not “expert enough”, and become the expert you wish you were.
Stop chasing more credentials or certifications and start creating from what you already know.
It’s the best hack for overcoming imposter syndrome- while building your credibility online. And it’s free to start- so you have no excuse.
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