This post is part of my series The $100k Healer on The Spiritually Ambitious Entrepreneur Substack, click here to subscribe.
If your business feels more like an expensive hobby than a full-time income stream, you’re not alone. You are following all the business advice from the gurus, but not getting the traction you’d expect. The reason your business isn’t taking off, is NOT because you aren’t working hard enough. It’s because you are missing one fundamental piece that is preventing the rest of your work from being effective. You haven’t nailed your offer yet. In this post I’m going to break it all down for you: You’ll learn:
- Why “posting more” isn’t resulting in more clients- and what to focus on instead.
- 5 signs your current offer is holding your business back
- The 4 elements that make up a six-figure offer (most clinicians miss at least 2 of these)
Why Isn’t Your Business Making 6-Figures Yet?
One of my favorite frameworks for strategizing about business is “constraints thinking”. When I say “constraint,” I mean: what is the one thing in the way? The thing that—if you removed it—would unlock massive momentum in your business? The one domino that would cause everything else to fall into place?
Constraints thinking is basically asking….
Why is your business not currently making six figures? Like right now?
You built it… but they didn’t come.
Right now, you’ve got a business on paper. You’ve built a beautiful website, designed logos, created social media handles. Maybe you’ve posted content (even if inconsistently). Maybe you’ve hosted free trainings or offered practice sessions. Maybe you’ve even had some sales calls or done a launch.
You’re trying. You’re doing the things.
And yet… you’re not seeing the consistent income or client flow you were hoping for.
Instead, you’re in what I call the “expensive hobby” phase of business.
It looks like this:
- You have a business on paper.
- You’re creating content (even if inconsistently).
- You’ve tried free sessions or collaborations.
- You’re getting some interest… but not real commitment.
- You’re hearing a lot of “I can’t afford it,” “maybe later,” or “I’ll think about it.”
And it’s deeply frustrating.
You Know You’re Good—So Why Isn’t It Working?
Even though you have days where you spiral into self doubt, you also have days where you feel so confident about the power of your work.
You’ve seen people have breakthroughs when they work with you. You feel on fire when you’re in your zone—like you’re doing the work you were meant to do. Even if you know there’s more to learn, there’s a part of you that knows you’re doing something special.
So why isn’t anyone signing up?
Why does your content fall flat—even when you’re proud of it?
Why is this so hard?
What is going on here??
Why does it feel like such a struggle to get people to work with you?
It’s not that no one wants to pay you. It’s not that you work isn’t valuable. It’s not that social media is too saturated.
In almost every case, when you’re stuck in the expensive hobby phase and trying to turn your business into a real, source of income there’s just one constraint:
👉 You don’t have the right offer yet.
You need a six-figure offer
The constraint is your offer. You haven’t nailed your “six-figure offer” yet. Sooooo, what do I mean by that?
Your six-figure offer is one that:
→ Creates real, meaningful transformation for your clients
→ Feels energizing and sustainable for you to deliver
→ Has the right people asking, “How can I pay you?” If that sounds too good to be true. It’s not. There’s a simple formula we can follow to build it. Your six-figure offer has four main components:
1. Leverages your brilliance:
It is based on your zone of genius which makes it energizing to deliver and uniquely valuable.
2. Reliably facilitates transformation from point A → point B It is based on a repeatable, transformational curriculum that consistently brings people from point A to point B.
3. Fills a GAP Your offer solves a problem that your people are willing to pay $1000s to solve. It is not just based on getting a result. It’s filling a GAP for why people can’t get the result on their own.
4. Precise Positioning You are clearly communicating to your people about how your offer is the vehicle that fills the gap, and gets them from point A to point B.
Once your offer has these 4 pieces in place…. your coaching business becomes so much easier to run. Clients start coming in steadily. You build momentum. Your confidence grows. Your income grows. And suddenly, you’re not in an expensive hobby anymore—you’ve got a thriving business.
5 Signs You Haven’t Nailed Your Offer Yet
So how do you know if your offer is the problem? Here are 5 signs that your offer still needs work—and that this is the highest-leverage thing for you to focus on.
1. You Struggle to Explain What You Do
If someone asks, “So, what do you do?”—and you pause, stumble, or dread the question altogether—that’s a sign your offer isn’t clear enough.
When I had a clear offer, I could easily say: “I help people find their purpose.” Or: “I help people design a career around what they’re meant to do.”
It was simple and straightforward.
If you’re still fumbling through your explanation, it’s time to sharpen the clarity of your offer.
2. You Don’t Know What to Say on Social Media
If you’re constantly coming up blank when it comes to creating content—or your content feels scattered and disconnected—it’s less of a content problem.
It’s an offer problem.
When your offer is locked in, content ideas flow easily. Why? Because you know exactly what your people are struggling with. You know their current situation. You know where they want to go—and what’s standing in their way.
You’ll never run out of things to say when you have a clear, aligned offer.
3. Sales Calls End in “I’ll Think About It”
If your discovery or sales calls keep ending in vague no’s—“I need to save up,” “maybe later,” or “I’ll think about it”—then something’s off with your offer.
When your offer is dialed in, sales calls shift. People want to sign up. They start asking you how they can pay you.
That’s the power of a clear and compelling offer.
4. You Don’t Have a Steady Stream of Clients
This is a big one.
If clients are trickling in sporadically (or not at all), it’s a sign that your offer isn’t doing the heavy lifting. Once your offer is solid, it attracts clients consistently. It creates momentum. You’ll start to experience what it’s like to have people coming to you.
It will be hard to NOT sign clients.
Yes, really.
5. You’re Posting, But It’s Crickets
If you’re putting content out there—and it feels like it’s going into the void (aka, your mom is the only one liking it)—this is a big indicator that your offer need tightening.
Once your offer is clear and positioned properly, your content connects. It resonates. It gets shared. It starts converting.
It doesn’t matter how many followers you have. If you’re saying the right thing to the right people about the right offer—they will respond.
What If You Don’t Have an Offer Yet?
That’s okay too.
Maybe none of the above apply because… you haven’t created an offer at all yet. In that case, we’re very clear on your next step: ✅ Create your six-figure offer.
It’s the highest-leverage thing you can do to move your coaching business forward.
Questions to Reflect On
To start shifting out of the expensive hobby phase and into a thriving coaching business, here are three questions I want you to sit with:
- What are you offering right now? Be honest—what are you currently putting in front of people?
- What do you think is your biggest constraint? Is it the offer, or something else entirely?
- Which of the five signs resonated most with you? This will give you clarity on what to focus on next.
If you’re feeling overwhelmed or stuck, I want you to take a breath and give yourself credit. The fact that you’re trying, that you’re putting yourself out there, that you’re in the arena at all—it matters.
You’re doing vulnerable, brave, creative work.
And if no one has told you this lately: You’re incredible. You’re allowed to be exactly where you are. And you don’t have to figure this all out alone.
It’s not about hustling harder or cranking out more posts.
It’s about identifying your core constraint—and solving it. For most of you, that constraint is your offer. Nail this one thing—and watch your coaching business take off.
This post is part of my series The $100k Healer on The Spiritually Ambitious Entrepreneur Substack, click here to subscribe.
