This post is part of my series The $100k Healer on The Spiritually Ambitious Entrepreneur Substack, click here to subscribe.
You’ve been circling the same question for weeks now:
What offer should I create?
Should it be coaching? A group program? A course?
And underneath that question is the real one you’re scared to say out loud:
“What if I spend all this time and energy building something—and no one buys it?”
So instead of creating, you spiral. You scroll looking for “inspiration”. You brainstorm the perfect name, the perfect niche, the perfect structure.
You outline your offer in a Google Doc until it’s immaculate… but never actually launch.
If that’s where you are right now, here’s your wake-up call:
Stop creating in a vacuum.
Because the truth is, there’s one step that takes all the guesswork out of what to offer and it’s the step most people skip.
It’s not sexy. It’s not glamorous. But it’s the step that will give you an unfair advantage in business.
👉 Market research.
The Step That Gives You an Unfair Advantage
I know. “Market research” is not the most dopamine friendly term. Trust me. My ADHD brain initially yawned then laughed at the idea.
But I promise you… this is the step that takes alot of the guessing game energy out of your business.
What’s funny is…. so many of you come from academic or clinical background, yet you are so hesitant to do market research calls.
You’ve spent your entire careers collecting data, analyzing variables, running experiments.
Yet when it comes to your business, you suddenly abandon the scientific method…?
But doing market research is just good practice. If you don’t take the time to understand your people before you build your offer, you are going to waste time and effort.
You’ll spend weeks building and offer that no one wants- all because you didn’t take a moment to stop and listen.
There aren’t many cheat codes in business… but I swear to you market research is the cheat code.
It doesn’t make things EASY per se, but it stops them from being harder than they need to be.
So in this rest of this blog post I’m going to show you what it actually did for me—and why I would NEVER start a business without it.
Here’s what we are talking about:
→ 4 ways market research became my unfair advantage in business
→ How I got so clear on my audience’s pain points, one person literally asked if I had CCTV set up in their house
→ The reason I never run out of inspired ideas for my content and offers.
→ How market research acts as both a validation tool for your idea and a screening tool for your commitment.
Market research was my unfair advantage
When I decided to niche down and help healthcare professionals, I realized something right away: Even though I used to be a healthcare professional, that was two years ago.
It was pre-COVID. The world had changed. Their reality had changed.
So I couldn’t rely on my memory of who I used to be. I needed to talk to the people living it now.
And that’s how I ended up sitting in a Starbucks in Roma Norte, Mexico City,
December 2020—interviewing physicians back-to-back on Zoom in the middle of a pandemic.
And there were no fancy AI tools back then. No automatic transcriptions you could download from zoom.
I literally re-listened to every conversation and typed them out by hand—word for word.
Thirty interviews.
It was a lot of work. AND it was a really exciting time.
Because what I was getting was priceless: a window into the real hearts and minds of my people.
I started getting to know my people in such an in depth way… my business couldn’t help but flourish.
Let’ unpack the 4 ways market research gave my business and unfair advantage.
The rest of the post is for The $100k healer. Subscribe to the substack to unlock it.
